Legal
Cookie policy
Last updated: 1 October 2026
AMC Preparation uses a small number of cookies and similar technologies. Those marked Analytics are set only if you accept analytics on the banner.
| Name | Purpose | Type | Duration |
|---|---|---|---|
| Firebase auth | Keeps you signed in | Essential | Session / 14 days |
| consent.analytics | Stores your analytics choice | Essential | Until changed |
| anonId (local storage) | A random id so your visits to our pages link up in our own measurement | Analytics (first party) | Until you clear site data |
| attr, firstTouch | Remembers how you first arrived (campaign, referrer) so we can measure which pages and campaigns help people | Analytics (first party) | 90 days / until cleared |
| _ga, _ga_* | Google Analytics | Analytics | Up to 2 years |
Measurement without cookies
Whatever you choose, we count visits to our pages and the steps people take (for example starting the free diagnostic) in our own records, so we can tell which pages help people prepare. When you have not accepted analytics this uses nothing stored on your device: each visit is counted on its own, with the page, how you arrived (such as the search engine or campaign link) and a random number that exists only while the page is open. It is not linked to your other visits, is not shared with advertisers and does not identify you.
You can change your analytics choice at any time using Cookie settings in the site footer, or by clearing site data in your browser. The consent bar will reappear.